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Management News Blog Archives
Management News Blog posts insightful comments on the latest international news that render us taken-aback in the domain of the management facet of life. Management-News Blog: Event-Management News Infor Delivers Real-Time Event Management CRM Software for Retailers: January 14, 2008
NEW YORK, Jan. 14 /PRNewswire/ -- NRF 2008 -- At the National Retail Federation 2008 show, Infor announced the latest version of its outbound marketing solution, Infor CRM Epiphany Outbound Marketing 7.1, with retail- specific enhancements. This latest version enables retailers to rapidly deploy event-based campaigns that measurably increase sales and customer loyalty. Infor CRM Epiphany Outbound Marketing 7.1 has several new features that increase the effectiveness of outbound marketing campaigns, including the ability to schedule progressive campaigns. For event-based marketing to be successful, a campaign must generate an offer when the customer is most receptive to receiving it. An event can be anything from a customer abandoning their online shopping cart to a series of dropped cell phone calls in a short period of time. Many traditional CRM tools are not able to synchronize, in real time, information between the customer database and the event management system to benefit from the marketing opportunities generated by events. These missed opportunities cost retailers millions in lost sales annually. The latest version of Infor CRM Epiphany Outbound Marketing generates real-time, event-triggered offers that support campaign goals by integrating the data between the outbound marketing and event management systems. This advanced functionality places a retailer's message in front of the customer at a time when they are most motivated to act. Management News Blog Comment:
Event management requires personalizing events, calculating roi, analyzing workflow, securing data, managing risk, networking, conferencing, exposing and then marketing the event. Managing events has become one of the biggest business tools in the present business scenario. It is the application of the management practice of project management to the creation and development of festivals and events. It involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games or the Dubai Shopping Festival, have a large impact on their communities and, in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves, raise money or celebrate. I invite you to subscribe to my E-zine titled Life Coach, free of charge. This E-zine publishes insightful comments on the latest international news that render us taken-aback in the domains of various facets of life. A not-to-be-missed opportunity! Subscribe to it here: I also invite you to subscribe to my Life Blog - no need to provide your e-mail address here. This RSS feed keeps you informed about new developments taking place on this site. It also harbors 25 journal bloglets posting insightful comments on the latest international news that render us taken-aback in the domains of various facets of life. In order to subscribe to the blog, right-click on the orange RSS button (see buttons up to the left) and then paste the URL into your RSS reader. Or click on add to My Yahoo! button or My MSN or Add To Google button if you keep a personalized home page there. If you are not sure what RSS or blogging is all about, click on What's an RSS Feed? here:
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